Data Privacy

An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Details can be found in our privacy policy under the heading "Third-party modules and analytics."

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Austria Classic Hotel Wien GmbH
Praterstrasse 72
1020 Wien

Telephone: +43 1 211 30 - 0
Email: info@classic-hotelwien.at

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

NECESSARY

Name: PHPSESSID
Creator: Typo3
Duration: Session
Purpose: Contains the visitor’s state charac-teristics whenever pages are requested.

Name: be_typo_user
Creator: Typo3
Duration: Session
Purpose: Notifies Typo3 whether the visitor is logged into the Typo3 backend and which backend user it is.

Name: cookieconsent_status
Creator: Owner of the website
Duration: 1 year
Purpose: Stores the visitor’s consent status with respect to use of cookies on the domain in question.

Name: dp_cookieconsent_status
Creator: Owner of the website
Duration: 1 year
Purpose: Stores the fact that the visitor has viewed the cookie banner.

STATISTICAL

Name: _ga
Creator: Google Analytics
Duration: 2 years
Purpose: Registers an explicit ID that is used in order to generate statistical data about the visitor’s use of the website.

Name: _gat_UA-*
Creator: Google Analytics
Duration: 1 minute
Purpose: Used by Google Analytics in order to throttle request rates.

Name: _gid
Creator: Google Analytics
Duration: 24h
Purpose: Registers an explicit ID that is used in order to generate statistical data about the visitor’s use of the website.

MARKETING COOKIES

Cookie name: _gcl_au
Creator: Google AdSense
Duration: 90 days
Purpose: Used by Google AdSense to experiment with advertising efficiency on websites that use their services.

Cookie name: _fbp
Creator: Facebook
Duration: 2 months
Purpose: Used by Facebook to display a range of advertising products, for example real-time bids from third party advertisers.

Cookie name: fr
Creator: Facebook
Duration: 3 months
Purpose: Activation of ad delivery or retargeting

EXTERNAL SERVICES

On our website, services of third parties are also integrated and provided by these third parties on their own responsibility.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Social media

Our social media appearances

Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be found below. Social networks such as Facebook, Google+ etc. can generally analyse your user behaviour comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered.

In detail: If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook). Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the

storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – in particular, retention periods – remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy policy, see below).

Individual social networks

Facebook

We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield.

We have signed an agreement with Facebook on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Facebook are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: www.facebook.com/legal/terms/page_controller_addendum

You can customise your advertising settings independently in your user account. Click on the following link and log in: www.facebook.com/settings

Details can be found in the Facebook privacy policy: www.facebook.com/about/privacy/
 

Google+

We have a profile on Google+. The provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google has EU-US Privacy Shield certification:

You can customise your advertising settings independently in your user account. Click on the following link and log in: adssettings.google.com/authenticated

For details, see the Google Privacy Policy:
policies.google.com/privacy
 

Twitter

We use the short message service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is certified under the EU-US Privacy Shield.

You can customise your Twitter privacy settings in your user account. Click on the following link and log in: twitter.com/personalization

For details, see the Twitter Privacy Policy:
twitter.com/privacy
 

Instagram

We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA.
For details on how they handle your personal information, see the Instagram Privacy Policy:
help.instagram.com/519522125107875
 

Pinterest

We have a profile at Pinterest. The operator is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).
Details on how they handle your personal data can be found in the privacy policy of Pinterest:
policy.pinterest.com/de/privacy-policy

Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Data processing amendment to the Google Analytics agreement

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Amendment" in Google Analytics. More about the data processing amendment for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Demographic data collection by Google Analytics

This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.

For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Facebook Pixel

Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used.

Check out Facebook's privacy policy to learn more about protecting your privacy: https://www.facebook.com/about/privacy/.

You can also deactivate the custom audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log into Facebook.

If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

Newsletter

Newsletter data

If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

Plugins and tools

YouTube with expanded data protection integration

Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.

As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device or comparable technologies for recognition (e.g. device fingerprinting). In this way YouTube will be able to obtain information about this website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud.

Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. If a corresponding agreement has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Vimeo

Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at https://vimeo.com/privacy.

Google Web Fonts (local embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Web Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.

VIP-Club (Guest Club)

This website uses KunLeiSys Guest Club software (Regular Guest section). The provider is GASTROpoint GmbH, Pommernstraße 17, 83395 Freilassing, Germany. KunLeiSys Guest Club software is a service for organising and administering the Guest Club, offers, loyalty points, e-mails about events and the distribution of newsletters.

You can register to become a member of the Guest Club on our website. All the personal information you provide shall only be used for the purpose of the respective offer or service. The mandatory information requested for registration must be provided in full. If it is not, your registration will be declined. The personal data you provide on registration shall only be used as specified in your consent (Art. 6 Para. 1(a) GDPR). You are able to withdraw your consent free of charge at any time. This can be done via the unsubscribe link in the e-mail or the unsubscribe option in the Guest Club.

We shall store the information you have provided for the purpose of the Guest Club until such time as you unsubscribe and, as soon as you have unsubscribed and your Guest Club account has been deleted, your details shall be deleted from our servers and the servers of GASTROpoint GmbH.

We shall inform you of any important changes relating to the scope of the services we offer or that are necessary for technical reasons via the e-mail address you provided on registration or saved in your profile. This does not affect statutory retention periods. We have signed a contract data processing agreement with GASTROpoint GmbH and shall fully comply with the strict requirements imposed by the data protection authorities in our operation of KunLeiSys Guest Club software.

Please complete the mandatory fields on the registration screen, as otherwise your registration cannot be processed.

Analyse Tools und Werbung

Google Analytics

Diese Website nutzt Funktionen des Webanalysedienstes Google Analytics. Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Google Analytics ermöglicht es dem Websitebetreiber, das Verhalten der Websitebesucher zu analysieren. Hierbei erhält der Websitebetreiber verschiedene Nutzungsdaten, wie z.B. Seitenaufrufe, Verweildauer, verwendete Betriebssysteme und Herkunft des Nutzers. Diese Daten werden von Google ggf. in einem Profil zusammengefasst, das dem jeweiligen Nutzer bzw. dessen Endgerät zugeordnet ist.

Google Analytics verwendet Technologien, die die Wiedererkennung des Nutzers zum Zwecke der Analyse des Nutzerverhaltens ermöglichen (z.B. Cookies oder Device-Fingerprinting). Die von Google erfassten Informationen über die Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert.

Die Nutzung dieses Analyse-Tools erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO. Der Websitebetreiber hat ein berechtigtes Interesse an der Analyse des Nutzerverhaltens, um sowohl sein Webangebot als auch seine Werbung zu optimieren. Sofern eine entsprechende Einwilligung abgefragt wurde (z. B. eine Einwilligung zur Speicherung von Cookies), erfolgt die Verarbeitung ausschließlich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO; die Einwilligung ist jederzeit widerrufbar.

IP Anonymisierung

Wir haben auf dieser Website die Funktion IP-Anonymisierung aktiviert. Dadurch wird Ihre IP-Adresse von Google innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum vor der Übermittlung in die USA gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt.

Browser Plugin

Sie können die Erfassung und Verarbeitung Ihrer Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren.

Mehr Informationen zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Datenschutzerklärung von Google.

Demografische Merkmale bei Google Analytics

Diese Website nutzt die Funktion „demografische Merkmale“ von Google Analytics, um den Websitebesuchern passende Werbeanzeigen innerhalb des Google-Werbenetzwerks anzeigen zu können. Dadurch können Berichte erstellt werden, die Aussagen zu Alter, Geschlecht und Interessen der Seitenbesucher enthalten. Diese Daten stammen aus interessenbezogener Werbung von Google sowie aus Besucherdaten von Drittanbietern. Diese Daten können keiner bestimmten Person zugeordnet werden. Sie können diese Funktion jederzeit über die Anzeigeneinstellungen in Ihrem Google-Konto deaktivieren oder die Erfassung Ihrer Daten durch Google Analytics wie im Punkt „Widerspruch gegen Datenerfassung“ dargestellt generell untersagen.

Google Analytics E-Commerce-Tracking

Diese Website nutzt die Funktion „E-Commerce-Tracking“ von Google Analytics. Mit Hilfe von E-Commerce-Tracking kann der Websitebetreiber das Kaufverhalten der Websitebesucher zur Verbesserung seiner Online-Marketing-Kampagnen analysieren. Hierbei werden Informationen, wie zum Beispiel die getätigten Bestellungen, durchschnittliche Bestellwerte, Versandkosten und die Zeit von der Ansicht bis zum Kauf eines Produktes erfasst. Diese Daten können von Google unter einer Transaktions-ID zusammengefasst werden, die dem jeweiligen Nutzer bzw. dessen Gerät zugeordnet ist.

Speicherdauer

Bei Google gespeicherte Daten auf Nutzer- und Ereignisebene, die mit Cookies, Nutzerkennungen (z. B. User ID) oder Werbe-IDs (z. B. DoubleClick-Cookies, Android-Werbe-ID) verknüpft sind, werden nach 14 Monaten anonymisiert bzw. gelöscht. Details hierzu ersehen Sie unter folgendem Link.

Google Analytics Zusatz zur Datenverarbeitung

Wir haben mit Google einen Direktkundenvertrag zur Verwendung von Google Analytics abgeschlossen, indem wir den "Zusatz zur Datenverarbeitung" in Google Analytics akzeptiert haben. Mehr über den Zusatz zur Datenverarbeitung für Google Analytics finden Sie hier: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Demografische Merkmale bei Google Analytics

Diese Website nutzt die Funktion “demografische Merkmale” von Google Analytics. Dadurch können Berichte erstellt werden, die Aussagen zu Alter, Geschlecht und Interessen der Seitenbesucher enthalten. Diese Daten stammen aus interessenbezogener Werbung von Google sowie aus Besucherdaten von Drittanbietern. Diese Daten können keiner bestimmten Person zugeordnet werden. Sie können diese Funktion jederzeit über die Anzeigeneinstellungen in Ihrem Google-Konto deaktivieren oder die Erfassung Ihrer Daten durch Google Analytics wie im Punkt “Widerspruch gegen Datenerfassung” dargestellt generell untersagen.